Wears Valley Farmers Market started as a humble pull-behind trailer.  Having more than 30 years' experience in produce, Roger Meiers and his family were able to quickly establish a reputation of delivering high-quality product at better-than-market prices.  Additionally, his high standard or exceptional customer service has earned him many loyal, regular customers here in the Valley.  The Market, as a result, has been able to expand both in capacity and products offered.  In fact, many out-of-state customers have returned and commented on how we have expanded in such a little time, and compliments are frequently received on how attractively the product is displayed.

Fresh local produce is the staple of the Market.  Sometimes, however, to ensure a varied selection is available, produce must be brought in from other-than-local sources.  While this product isn't local, it is still the freshest available because of daily replenishments.  All produce, regardless of its origin, must meet strict quality requirements.  The extra effort it takes to keep the shelves stocked with a wide selection of fresh produce seems to be enjoyed by the customers, as many frequently comment about the great quality and delicious taste of the produce we offer!

However, the Market doesn't offer just produce.  Jams and jellies, pickles and relishes, sorghum and honey are offered as well.  Sourwood honey is the most popular seller and the one that is principally stocked on our shelves.  This comes from the Sourwood tree, which is indigenous to this area.  This honey is sought after worldwide, and commands a premium price in local markets.  Contrary to the sound of its name, this honey is not sour, but just a little less sweet.  Both strained and with-the-comb varieties are available.  Harvested locally, it is a favorite of many locals and visitors alike.  Sorghum is also available when in season.

And what produce stand would be complete without peanuts?  Here at the Market, we have both boiled and fried (yes, fried!). Most customers liken the taste of the shelled fried nuts to parched peanuts; however, the intention of the fried peanut is to eat it in the shell (yes, in the shell!).  The cooking process alters the texture of the shell so that the peanut can be consumed whole, eliminating the need to shell the nut, and adding a crispy element as well.  Shell or no shell, these peanuts are undoubtedly hard to resist!  Boiled peanuts are a Southern favorite.  Samples of both are always available.  Just stop in and ask!

There are also some great souvenir items here at the Market.  While the selection sometimes varies, most often there are plenty of wooden novelties.  Birdhouses, walking sticks, wind chimes and wooden figurines are representative of the normal selection.  With the addition of booths available for rent all season long to arts and crafts vendors, the variety of items available increases!

New this season, the "Smokin' Pig Barbecue" is offering mouth-watering barbecue, as well as tasty side items and ice-cold fountain drinks.  Pulled pork sandwiches, barbecued ribs and chicken quarters as well as the familiar hot dogs and sausage are available meat entrees.  Home made potato salad, bean salad, baked beans, and corn-on-the-cob on the side, with strawberry shortcake or ice cream for dessert make a delicious meal choice.  There are a few picnic tables located on-site where customers can enjoy their meal and look over the beautiful mountains that are the backdrop of the Market's location.

Seasonal items are also brought in throughout the year.  October brings the large pumpkins and curious gourds, as well as other interesting decorating items.  Many visitors stop just to have their picture taken on a huge pumpkin!  It never fails to be an interesting display in the Fall.

Of course, the whole reason the Market exists is to serve the customers.  All our staff enjoy working with the public and with their product.  It is our desire to deliver the best customer service and to be as helpful as possible.  We strive to be knowledgeable about our products in general so we can be confident in advising on topics such as how long a product will last (for example, vegetables or boiled peanuts), care instructions (for example, flowers), and how a product tastes or what are its best uses (for example, apples).  Regardless of what you purchase, we want you to feel like you are getting individual attention.  Customers have to eat - we have a great product - but we want you to come back because of the exceptional service!

We look forward to seeing you soon!